BOYAROVSKAYA, helmed by Maria Boyarovskaya and Artem Kononenko, presented their Spring/Summer 2025 collection at Paris Fashion Week on September 26, 2024, earning praise for its delicate interplay of modern minimalism and poetic introspection.
The brand’s collection focused on the theme of « impermanence », likening the transient beauty of smoke to human existence ephemeral, elusive, yet unforgettable. This philosophical inspiration translated into their garments through flowing silhouettes and a restrained yet impactful color palette.
The collection showcased a contrast between «ethereal whites and deep blacks », symbolizing the balance between presence and absence. BOYAROVSKAYA stayed true to its roots by emphasizing « tailored precision », while also incorporating « airy, fluid designs »that suggested movement and weightlessness, echoing the transient nature of smoke. Pieces featured delicate fabrics like silk and sheer materials, adding to the dreamlike quality of the collection. Subtle details, such as asymmetrical cuts and layering, highlighted the tension between form and void—a hallmark of the brand’s design ethos.
Critics lauded the collection for its conceptual depth and craftsmanship. The focus on « fluidity and balance » was particularly well-received, as it encapsulated both the fragility and strength that BOYAROVSKAYA consistently explores in its collections. Many noted how the brand’s ability to merge « Russian heritage with Parisian sophistication » continues to set it apart in the fashion world. The garments evoked a quiet luxury, offering simplicity with intricate subtleties that spoke to the brand’s intellectual approach to fashion. The collection resonated with those looking for a deeper meaning in their wardrobe choices, offering both aesthetic beauty and a meditative exploration of life’s fleeting nature.
This Spring/Summer 2025 collection also continued BOYAROVSKAYA’s tradition of « sustainability », aligning with fashion’s ongoing conversation about ethical practices. Each piece seemed to encourage wearers to reflect on the themes of « time and transience », with critics commending the collection for its coherence, emotional resonance, and wearable artistry.
In short, BOYAROVSKAYA’s Spring/Summer 2025 collection was both a visual and intellectual success, merging « conceptual fashion » with effortless elegance to offer a thought-provoking commentary on the fleeting moments of life.